
If you don’t know this already, you’ll know it after reading this post. It’s Taylor Swift’s world and we’re just living in it. Want further proof? Venerable academic institution the University in Miami (UM) in Coral Gables, FL has a class entitled: Mastermind Taylor Swift Brand. The class offering is a strategic communications class. Last August the class filled up faster than any other UM class offered that fall.
Per the Orlando Sentinel, registration opened earlier this month for the 150-seat class, which begins Aug. 20. All seats were filled within four days. UM has since raised the class roster to 175. There is now a waiting list for the 200 level class. Rumors are the class roster could increase to 200 before the new academic year begins this fall.
The Orlando Sentinel also reports that Alyse Lancaster, UM’s vice dean for academic affairs at the School of Communication, thought of the class after her daughter Gabi, an admitted Swiftie, encouraged her to offer the class. The Sentinel also reports that Lancaster’s son Sydney, a sophomore at Univ. of Florida designed the class’ promotional posters.
This is not the first UM class on Swift. Last fall UM’s revered School of Law offered the class Intellectual Property: Law Through the Lens of Taylor Swift. Aforementioned Univ. of Florida in Gainesville has a one-credit discussion spring 2024 class Musical Storytelling With Taylor Swift and Other Iconic Female Artists. Per the UF campus newspaper that class filled its 15 spots in less than 20 seconds.
Stanford University’s offers All To Well, a 10-week course focusing on Swift’s much-beloved 10-minute song while also offering the class The Last Great American Songwriter: Storytelling With Taylor Swift Through the Eras.
Harvard offers Taylor Swift and Her World via their English department, while Berklee College of Music offers a Songs of Taylor Swift class, per the Boston Globe. And that’s not all. Arizona State University, BYU in Provo, UT, Rice University in Houston, University of Delaware and UC-Berekeley all have plans to offer Swift-inspired classes in 2024, per Best Colleges.
As someone who works in higher education on a daily basis and whose two sisters (both in their 40s mind you) are admitted Swifties, this post was all too personal and self-indulgent. But hey, sometimes you need something like this to laugh about to get you through a hard day.

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